Interview with Creator and Innovator of Safety4Her Products
Jul 23rd 2019
- What made you start Safety4Her?
- As a woman working in the towing industry, I found that there wasn’t a lot of clothing available for women. I searched first couple of years in the industry and I couldn’t find anything, and finally I said, “Why don’t I just try to make it myself?” and here I am.
- What separates your brand from the others?
- I think what separates Safety4Her from all the other brands is that it’s customized, it’s made for women. Our thought processes is: women are built different than men. So, the clothing that we do customize and make are for the fit of women.
- What have you learned since starting Safety4Her?
- That this is definitely a huge leap in the industry, in all industries actually, in that there isn’t enough clothing for women.
- Tell us more about your products.
- Well we have obviously launched the hi-vis leggings, the leggings I have on (part#6084) {for example}, they are thick, water-resistant, bacteria fighting, and hi-vis reflective. Our hi-vis orange and our hi-vis yellow/green have pockets on the side, they also have a pen-pocket. There’s a zipper in the back as well. And they are also water-resistant, bacteria fighting and hi-vis reflective. And the biggest selling point, I get asked about this all the time: they are breathable! So even working in 85 – 90 degrees, you will be able to breathe and they’re not see-through.
- Well we have obviously launched the hi-vis leggings, the leggings I have on (part#6084) {for example}, they are thick, water-resistant, bacteria fighting, and hi-vis reflective. Our hi-vis orange and our hi-vis yellow/green have pockets on the side, they also have a pen-pocket. There’s a zipper in the back as well. And they are also water-resistant, bacteria fighting and hi-vis reflective. And the biggest selling point, I get asked about this all the time: they are breathable! So even working in 85 – 90 degrees, you will be able to breathe and they’re not see-through.
- What’s your most popular selling item?
- The two most popular items we see right now are the leggings I have on (part#6084) the black ones with the reflective stripes, and also our hi-vis yellow/green leggings those are one of our biggest sellers.
- Does your apparel run big, small, or true to fit?
- The leggings I have on (part#6084) run a little bit smaller, the other leggings do run a little big bigger. They’re two different materials but for the most part they do run pretty good true to size.
- Where are your products available for sale?
- They can find them at parts.ectts.com and www.safety4her.com.
- What’s the average delivery time?
- It is 3-4 business days
- And do you offer free shipping?
- Yes, we do!
- So what’s next for safety for her?
- Safety4Her will be launching our hi-vis customized vests that have the yoga on the side as well to conform to a woman’s body. So, what it does is prevent any woman from getting hooked or getting caught on objects. We also have our hi-vis class 2 and class 3 rain suits that are coming out customized for women’s shapes and sizes that will be adjustable in length and on the sides for every woman’s shape.